We value courage, respect, excellence, and continuous innovation

We hold courage, respect, excellence, and continuous innovation as our core values. We continuously challenge the limits by raising the bar and breaking new ground. We embody the brave, innovative, and uncompromising vision of our Founder and Chairman, Renzo Rosso. With his open and highly creative mindset, Renzo Rosso disrupted the fashion world by aiming to "build not the biggest, but the most alternative fashion group."

Renzo Rosso founded Diesel in 1978, and his vision led to the creation of a «Made in Italy» hub of luxury brands and businesses